What’s Next In Cloud Communications? Introducing Hybrid 2.0

    Until recently, businesses looking for the best way to deploy business communications had only two deployment options:

    1. Buy and manage communications equipment and software licenses onsite which depreciated over time until you owned them outright or;
    2. Pay someone else to provide cloud-based services that you pay for on a monthly subscription basis.

    But if you wanted some combination of both options (e.g., you want to put branch offices in the cloud because you don’t have IT staff to devote to them, you want to give your employees access to cloud applications, etc.), you had to cobble together multiple solutions which did not offer a common dial plan or have the same features or user interfaces.

    Fortunately, there’s no longer a need to manage multiple solutions. Today’s organizations can have the best of both worlds with a hybrid phone system.

    Hybrid Phone Systems Provide the Flexibility Needed for Today’s Market

    A hybrid phone system provides a single solution with common dial plan, features and user interface; whatever you select to meet your needs today can also adapt to changing needs in the future. For example, companies looking for more control over their phone systems may want an onsite deployment. On the other hand, cloud deployments make sense when an organization seeks to lower IT costs, has a need to support multiple locations and/or must scale seasonally.

    Early hybrid models – Hybrid 1.0 – meant having a combination of a private or virtualized cloud controlled internally for some applications and a public cloud for others. Often, this approach was popular as a migration strategy from an onsite system to totally separate cloud-delivered services. However, in these deployments the interactions between cloud and onsite services were rarely seamless since cloud and onsite systems were on different platforms and had different features, applications, upgrades and equipment.

    Still, businesses increasingly favor the hybrid approach. In fact, the hybrid market is expected to more than triple (to $85 billion) between 2014 and 2019, according to IDC as noted in the white paper written by UC Strategies analyst Dave Michels, The Uncommon Common Platform. Little wonder as hybrid deployments allow organizations to benefit from shared services, increased scalability, pay-per-use models and increased agility with new services.

    So how to have a seamless cloud and onsite hybrid mix? Introducing Hybrid 2.0 – a single solution that makes integrating and customizing deployments of both simpler.

    Foundational Strength to Power Your Business

    The ideal, optimized hybrid scenario happens when both cloud and onsite communications infrastructures are deployed from a common source. Using this approach, both services are designed to work together depending on the needs of the organization.

    Hybrid 2.0 is the next evolution in cloud communications. It offers the highest degree of flexibility and customization possible so businesses can move to the cloud as they need to, eliminating risk from future changes while protecting existing investments.

    For some organizations, a Hybrid 2.0 scenario involves a focus on the infrastructure hybrid model because of facilities in multiple geographic locations. Others may benefit from an application hybrid, which can be more cost effective with applications such as call centers, mobility and conferencing.

    Regardless of the model, a single solution offers the best of both cloud-delivered and onsite services as it can ensure that everyone, everywhere, using any device can easily and intuitively communicate.

    For organizations that seek greater flexibility and want to future-proof their business, Hybrid 2.0 is a smart and prescient move. To see common scenarios and learn about the business drivers and benefits of such offerings, read The Uncommon Common Platform.

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